Anyway, that’s the latter part…the first thing a writer needs is excellent writing techniques. Now, the question is that can writing be graded as excellent and/or bad? Sure as shooting it can be, and trust me, people don’t really ignore while reviewing (they’re bad)! There are seven writing tips which distinguishes a writer from a bunch of wanna-bes and struggling wordsmiths.
1. Do NOT over-exaggerate: Over-exaggeration is depressing, and boring at the same time. Just read the following two lines and decide for yourself which line would be the most appropriate choice for an article (remember, it’s an article. Not a novel, neither a book):
Sample 1 – His immense cautiousness for his mammoth organization is one of the very important and efficacious reasons why he is one of the fastest growing market leaders today.
Sample 2 – He was cautious in his ways, and this attention to detail has made him the market leader today.
Sample 1 is the culprit here. You just can’t go on pouring adjectives to express the importance of a point. It can equally be proven to the same extent by using simple verbs and easily understandable, short sentences. Sample 1 extends to two lines (I know I could go on blabbering continuously to four long lines!), while Sample 2 is short and sweet.
For articles and such write-ups intended to give off information – you need not stretch your sentences. It only creates confusion. I can’t even understand Sample 1 without giving it a second read. Sample 2 is simple and a single read is more than enough to understand that some market leader was attentive to minor details (I bet he likes Sherlock Holmes, though).
2. Fluffing your verbiage with vocabulary is a BIG no-no!: Ever seen chicks? See how fluffy they are with all that cute fur which feels so comforting? However, what they lack is “meat”. Same is the case here – articles need more ‘meat’, i.e. more relevant information, not something which means absolutely nothing. Consider the following samples:
Sample 1 – We provide quality vehicles to ensure your customer experience is maximized and a healthy environment provided via our specialist customer support staff exudes the feeling of true value for money for you.
Sample 2 – Our quality vehicles will provide you true value for your investment.
Okay, I don’t even have to explain here (still feeling like “what the heck have I written up there?’). Don’t use “via”, use “through” instead. Don’t use “exudes the feeling of”, use “gives off a feeling”. Don’t say “money”, say “investment” when talking about large commodities, such as vehicles. Most other complex words are utilize (replaced with “use”), initiate (replaced with “start”) and vulnerable (replaced with “tired”).
Remember, everyone can get off some words from the dictionary and stuff it in there to make it look like the article has come from a pro. But, as apparent, Sample 1 doesn’t even make sense! It looks meaningless and doesn’t lead to anything! You’re completely unwilling to read Sample 1 (you know you are! God bless you if you ain’t.), while Sample 2 says the same thing in half a line.
You can’t continue beefing up your verbiage with words to meet the word count. Oh, and if you do, then that simply means your research wasn’t enough to give you all the required information.
Fluffing is a whole topic, and I will be informing you more through my blog from time to time. For now, what you need to understand is that you can save your vocabulary for poems, novels and stories. Articles need to be simple, in plain English which millions use to communicate orally daily.
For example, if I were to write about a gadget, let’s say, a smartphone, and were to compliment its display resolution, I can link the brilliant camera quality with the display! I would make logic saying “The display perfectly gives off vivid colors with the help of the latest O-LED technology. The camera captures sharp and crisp images while the screen preserves image quality, thus not letting dullness fill in.”
Nobody can argue there. I praised the camera AND the screen display without getting illogical, getting my point?
So, creating a plan actually means saving huge amounts of valuable time! You don’t waste time planning, you actually cut down on the hiccups your writing would face otherwise. My advice: before starting to write, create a ‘brainstorming’.
And once you’ve highlighted the issue; you’ve won the battle. You’ve got the solution – the product/service you’re intending to talk about. Make it the star of the millenium by mentioning it thereafter!
It’s proven that info provided in small chunks is easily understandable and the reader gets a good grab on most of the part, if not all. In short, it serves the purpose in a much effective way. Go through this article again, did I extend any paragraph more than 5 lines? No (I hope I didn’t)! That’s what makes me such a good writer, I know.