If you plan to sit on Facebook and conduct a proper research, you’ll find all the major brands belonging to every part of the world having a portal there. Whether you’re looking for clothing, cosmetics, automobiles, beverages, food or even not-for-profit setups worldwide, you’ll find each name firmly holding a healthy fan base on Facebook. Why’s that?
There is a reason why every entity in the world wants to connect, and that is to promote. Coca Cola, the fizzy drink manufacturing giant, constantly promotes its upcoming events, occasional adverts, the three vast brands (Coke, Diet Coke and Coke Zero), and most importantly, the biggest customer base on Facebook. The mammoth has over 66 million loyal fans on the social platform.
The company’s sales revenues boomed since it started a healthy promotional campaign on all social media outlets, including Facebook. In fact, Wendy Clark, Coca Cola’s Senior Vice President went as far as proclaiming social media “crucial” for business survival and growth.
How Can You Pull Off Positive Results From Facebook?
The only component needed to increase sales revenue and compel the potential audience to take immediate action is effective communication. Facebook is a strong platform for doing that. If you have a business setup which you would like to see grow and face a constantly rising pattern of sales revenue, then you should think of using Facebook in sending your message across.
There are four ways how a well-established presence over Facebook can bring back boosted sales:
1. Status Updates: Keep an online buzz going regarding what’s new and what’s happening through your Facebook profile. Post remarks, thankful messages, condolences on mishaps and other ethical messages to gain a positive image in the eyes of billions of online users.
2. Images: Images are surely an important part of Facebook. If you look at the stats, you will find that pictures and images received a healthy feedback than just a plain status update. You can upload pics regarding the services you offer. The new packages, deals and other things which may be of interest to your potential audience can be posted keeping a worldwide community of potential customers well informed.
3. Events: Facebook is recognized as the most common place to create events and call out people who might be interested. Be it a launching party, an anniversary or any other event you would like other people to attend, you can use your company’s Facebook portal, create an event and invite people to attend it.
4. Facebook Ads: Advertisements on Facebook are managed by Facebook Ads, which is reported to bring positive results and increased traffic rates to many websites. You can also gain a huge customer turnover by applying for an advert over at Facebook while maintaining an up-to-date profile on the social platform.
Social Media Marketing – Who Can Help?
If you run a search on any major search engine, you’ll find that Social Media Marketing is an important part of Internet Marketing. The usage of Facebook for business purposes provided online branding a new definition, and revolutionized the way how people reacted towards a particular product/service.
If you want to maintain a healthy portfolio over Facebook, you can hire Social Media Marketing experts who will devise a proper online marketing strategy for your business. These experts have found web development houses and provide their assistance at affordable monthly and/or yearly packages. The social media experts provide an in-depth analysis of your portfolio and how should the message be sent in order to attract customers and implement the AIDA model of promotion (Attention, Interest, Desire, and Action). You will find many social media experts if you run a search on Google.