Seems pretty cool, doesn’t it? Well, it sure as shooting is the real McCoy of all domains! The internet is undoubtedly progressing towards a more user-friendly IT environment and such solutions can actually help companies in putting links in adverts which the potential customer won’t forget.
There are times when we see a cool sneaker ad and find a website link placed at the bottom in the end. Most of the times we are like “What was the link for those awesome kicks?” after an hour we’ve seen the ad. Now, with the help of gTLDs, companies won’t have to face such cases – because domains will be so predictable!
Supra Chimera can be released as supra.chimera – nobody will have to remember http://www.suprafootwear.com/products/SP51002/WHR to get onto the page. Of course, there are short links helping people remember the address to a site nowadays, but that’s not the only solution; gTLDs are stupendous!
Of course not! Think of gTLDs as upper-echelon domains which have a specific keyword to match a business’s portfolio. And do you know how much do each of these domains cost as of now? A whopping $120,000! Yes, a single domain costs almost as much as a brand new BMW or a Benz.
Now how will these brand new BMWs/Benzes help businesses? Ever since SEO was endorsed as one of the most important concepts of internet marketing, every emerging name in the market started attempts to optimize its website (you can still find jobs on Elance where a locksmith wants to optimize his site just so he gets a call from a customer on his cell phone everyday!)
No, that’s not the way it is going to be anymore! gTLDs will enjoy special privileges. The companies which will have registered Generic Top-Level Domains can be searched by using advanced search options. As most of us do not use advanced search options, I firmly think they will also be able to score top ranks on all search engines by simply entering meta keywords in the settings panel!
Remember, that’s just MY prediction: I haven’t heard anyone saying so, nor have I read it anywhere else. I just have this undeniable hunch that gTLDs will change the shape of SEO forever! Reports are already in that Google (the cash-cow of IT) has purchased 101 gTLDs already! That means, we won’t have to type in www.google.co.nz/ every time to land on Google New Zealand; a simple google.newzealand should do the same!
Relax. It’s not the end of the world. Not every large-scale organization will be buying gTLDs of course. A $120,000 investment for one website domain? I think that’s enough to leave Porsche’s CEO muddleheaded! Besides, check out what people are saying on other forums – they believe .com was so simple to remember; who will remember different domain names for different businesses?! (God bless stone age)
And most importantly, SEO is mostly attempted on businesses operating in a specific niche, such as locksmith-ery, house removals, water tanks and cheap flights to UK. So, with such small niches, you will definitely not find many gTLDs popping up. Remember, SEO was not supposed to be there in the first place – Google’s algorithm wants to rank a website upon real customer and fan following!
Whatever the case may be, I’m super excited for gTLDs. The domains will start going live starting as soon as midsummer! As BBC Money puts it: Forget .com, .Amazon and .Apple is here!